In this new world where data is the coin of the realm, the winners will be enterprises who can quickly and effectively harness data?the right data?to reduce risk, improve business outcomes, and create new value for their customers, employees and other stakeholders. As they work to realize this goal, enterprises are increasingly finding that activating copy, backup, archived and other data located on secondary storage can be just as, if not more, useful for driving digital transformation as the production and original data located on their primary storage.