IBM Watson Analytics


  • Data preparation, refinement, management and analysis are automated and available from the cloud
  • Automated intelligence enables you to draw conclusions based on what’s happened and why
  • Visualizations show what’s important for clear and compelling infographics
  • Statistical analysis, correlations and predictions help you see what’s likely to happen and what you can do about it
  • All types of business professionals can find what matters most to the business

Better data
Built into Watson Analytics are information management services for data access, refinement and management. Cloud-based data management services automatically find, acquire and improve data sets so your data is rapidly accessible. And, the latest in columnar and in-memory technology handles large volumes of data with ease. Watson Analytics also provides more advanced data services such as data matching, address standardization and masking confidential information. It then scores the readiness of your data for analysis and highlights potential data issues that could compromise results.
As a result, you do not have to rely on IT for access to your data.

Better business understanding
Watson Analytics jumpstarts your analysis because the data steps are automated to accelerate your ability to get to the answers you’re seeking. You start off with a visual story that illustrates what you need to know. Instead of fumbling over data or searching for answers, you simply type in what you would like to see. Watson Analytics produces comprehensive results that explain why things happened and what’s likely to happen, all in familiar terms. And as you interact with the results, you can continuously fine-tune your questions to get to the heart of the matter.

Brilliant stories
Watson Analytics not only takes you through your data to uncover hidden patterns and relationships, but it also recommends the visualizations that illustrate them the most effectively and brilliantly. Having the right visualization can make the difference between seizing the right opportunity and making a sketchy decision. You can use these visualizations to create infographics that advance understanding and communication and spur the right action.

Guided analytics
With Watson Analytics, making decisions, anticipating outcomes and taking action can now be essential, daily and interesting activities. Watson Analytics uses predictive analytics to uncover the most relevant facts and reveal unforeseen patterns and relationships. It helps you draw the correct conclusions based not only on what’s happened, but what’s likely to happen next. This sparks the right questions to ask and directs your attention to new and exciting opportunities. Start anywhere, and let your curiosity take you wherever you want to go. Watson Analytics suggests what you might want to do next, progressively introducing additional capabilities you might find useful for gaining an even deeper understanding of your business.

Answers and actions for your area of the business
With Watson Analytics, you can conduct the kind of advanced analysis that had previously been limited to highly skilled analysts such as statisticians, data miners and data scientists. No matter where you are in your organization, you can use Watson Analytics to discover insights, answer questions and take action.

  • Marketing
  • Sales
  • Operations
  • Human resources
  • IT
  • Finance

Until now, advanced analytics capabilities have been the mainstay of data scientists. Watson Analytics removes the complexity and provides a user-friendly tool that makes it easier for you to use data to find answers and insights. With automated data preparation and refinement, automated intelligence, visualization, predictive analytics and cognitive capabilities, Watson Analytics is setting powerful analytics free.

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