NVivo

Turn qualitative data into meaningful insights

nvivo

NVivo is a qualitative data analysis (QDA) software that helps researchers and teams organize, code, and analyze large volumes of unstructured data, streamlining analysis and accelerating insights.

Features

Use Cases

Explore insights that inspire impact — with NVivo

Summarize Terms Instantly

Select unfamiliar local idioms or complex terms in your transcripts and let AI provide an instant explanation and summary

Review Documents in Seconds

Generate a comprehensive summary in seconds, allowing you to assess the relevance of sources immediately before diving deep.

Structure the Unstructured

Tag and organize qualitative data into a hierarchy. Use AI to suggest “child codes” for categories, helping you dig deeper without losing the big picture.

Discover Themes Automatically

Use AI-powered auto coding to instantly scan your data, identify recurring noun phrases, and group them into broad thematic topics to guide your research direction.

Visualize Emotional Trends

Automatically sort your interview transcripts or survey responses into emotional categories, giving you an instant, data-backed read on the sentiment of your participants.

Train Your Own Assistant

Teach the software your unique coding patterns on a small sample and let the User-Driven Machine Learning apply your specific logic across your entire dataset automatically.

Industries

Education & Research

NVivo helps researchers organize vast amounts of unstructured data, ensuring that every finding is traceable, defensible, and ready for publication.

Healthcare

Researchers and practitioners use NVivo to analyze patient interviews and open-ended survey feedback, identifying critical gaps in care and qualitative trends that quantitative data alone might miss.

Business & Marketing

Marketing teams use NVivo’s sentiment analysis to automatically categorize product reviews and survey responses, revealing the “why” behind purchasing decisions and brand loyalty.

Government

Government agencies use automated themes and sentiment analysis to quickly identify the key issues driving public debate, ensuring policy decisions are grounded in the actual voice of the community.

Social Sciences

 NVivo allows social scientists to trace subtle connections and cultural themes across diverse media formats.

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